Lets face it, we’re shifting into a world in which smartphones rule the web in terms of connectivity. According to Simply Hired’s 2013 Mobile Recruiting Outlook over 70% of active job seekers are using their mobile phones to find jobs. Given that statistic, a mobile career site that ranks well in Google and other search engines is essential for companies looking to attract the best talent.
Ensuring your mobile career site is seen by job seekers means keeping up-to-date with the changes that Google and other search engines make to their ranking algorithms.
Google announced on June 11th, 2013 that in the near future they will be rolling out several mobile ranking changes that will affect all non-responsive mobile career sites.
Note: Unless you have a mobile career site that uses the same URL and same content for all devices this impacts you.
In a nutshell, if you have a mobile career site that does any of the following, you’ll want to get it corrected as soon as possible otherwise you’ll likely notice your site being demoted in rankings.
- Having links on your mobile site to a desktop experience and vice versa.
This is a big change and will impact many mobile career sites because it used to be best practice. What this means is you can no longer have your default footer link that links to the homepage of your desktop/mobile experience. Now all links must link to their equivalent page. (If the content doesn’t exist in a smartphone-friendly format, showing the desktop content is better than redirecting to an irrelevant mobile page)
- desktop home page links to mobile home page
- desktop about us page links to mobile about us page
- desktop benefits pages links to mobile benefits page
- Redirecting Googlebot smartphone to a website optimized for feature phones (phones with browsers that cannot render normal desktop webpages)
- Serving a 404 or soft 404 to smartphone users if equivalent page for smartphone does not exist (serve the desktop page instead, its better than showing an error page)
- Having smartphone landing pages that are excessively slow
- Marketing your app through app interstitials on the way to Web content (when mobile visitors are greeted with a page that begs them to download a mobile app, before they are shown the mobile site)
- Serving videos that are impossible to play on a smartphone to smartphone users
Not sure what any of this means or if it impacts your mobile careers site, don’t worry – show this post to your development team and send them to the Google Webmaster Central blog for more information.